“Unbreakable Joy”
Over 50 care homes throughout Germany, Charleston Seniorenresidenzen is a senior home with principles that aim to create a positiveness and active lifestyle for its residents.
Charleston is the famous dancing style in the 20s, which at a time, got hailed as a courageous dance. Often in the senior’s golden years, they lose a lot of the courage to feel that joy back when they were young. With modern and innovative care, Charleston takes the attitude towards life that every day is precious and that is how we live it together, like the courageous dance back in the day.
“Unbreakable Joy” is Charleston’s main brand value. We create a joyfulness and welcoming smile logo that fits the brand's main value and its modern and innovative care concept.
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COMPETENCE: Logo design and concept
AWARD: iF Design Award 2015
COMPETENCE: Logo design and concept
AWARD: iF Design Award 2015
